Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better.
Then small happened.
Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.
anglais
La canción del líder
Das ist Marketing!: So wird man wirklich sichtbar
Practice : Die Methode, dauerhaft kreativ zu sein auch wenn es manchmal schwerfällt
Survival is not Enough : Zooming, Evolution, and the Future of Your Company
Unleashing the Idea Virus
Survival Is Not Enough : Why Smart Companies Abandon Worry and Embrace Chan
Free Prize Inside! : The Next Big Marketing Idea
Meatball Sundae : Is Your Marketing Out of Sync?
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Permission Marketing : Turning Strangers into Friends, and Friends into Customers
