The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader : The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne

The best of W. Chan Kim and Renée Mauborgne's articles on blue ocean strategy, all in one place.

The seminal book Blue Ocean Strategy has sold over four million copies globally and is in print in forty-six languages. But much of W. Chan Kim and Renée Mauborgne’s work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place.

Piece by piece, these articles explain the process of creating "blue oceans"––uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide—tools that have come to make up the blue ocean strategy framework. This collection also features the authors' latest Harvard Business Review article, "Red Ocean Traps."

Whether or not you're familiar with blue ocean strategy, this book will give you a new perspective on this important framework—and help you implement it in your organization.


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  1. HBR's 10 Must Reads on Strategy for Healthcare : (featuring articles by Michael E. Porter and Thomas H. Lee, MD)

    Harvard Harvard Business Review, Michael E. Porter, James C. Collins, W. Chan Kim, Renée Mauborgne

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  2. Beyond Disruption : Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs

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  3. HBR's 10 Must Reads on Managing People (with featured article "Leadership That Gets Results," by Daniel Goleman)

    Harvard Harvard Business Review, Daniel Goleman, Jon R. Katzenbach, W. Chan Kim, Renée Mauborgne

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  4. HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)

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  5. HBR's 10 Must Reads on Change Management (including featured article "Leading Change," by John P. Kotter)

    Harvard Harvard Business Review, John P. Kotter, W. Chan Kim, Renée Mauborgne

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  6. HBR's 10 Must Reads 2015 : The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award Winning article "The Focused Leader")

    Harvard Harvard Business Review, Daniel Goleman, W. Chan Kim, Renée Mauborgne, Clayton M. Christensen

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  7. Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant

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  8. Blue Ocean Shift: Jenseits des Wettbewerbs Bewa?hrte Schritte die Mut erzeugen und neues Wachstum schaffen

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