"We are customer-centric" is an easy thing to claim, but in practice, it's not true for all medical device manufacturers. What does it take to be human centered? This handbook is a guide for a product manager's journey towards more human centered medical device product management. It provides tools, examples, and tips, acting as a stepping stone to the world of service design from the perspective of medical device manufacturing.

After reading this book:

- You will have the basic knowledge to start using the service design approach to invent, innovate, and optimize

- You will be able to explore new ways of thinking and working

- You will have some practical tools for user involvement and co-creation

- You will have a process to lighten your product management tasks