Principles

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The human mind can often seem mysterious yet there are patterns to our behaviour and laws governing the biology of the brain that psychologists have long sought to understand. From the ways we learn to our social interactions and our unique personalities, psychologists have developed valuable insights into the principles and rules that shape our minds.

This fascinating introduction to the world of psychology is replete with full-colour diagrams and illustrations to help make even the most complex ideas accessible to everyone.

In this book you will learn about:

• the different approaches to psychology which have held sway over the years

• the most influential psychologists ranging from Wilhelm Wundt to Sigmund Freud and Ivan Pavlov

• the key concepts in every area ranging from behavioural psychology to developmental psychology to social psychology

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