Jerry Avorn, MD, is a professor of medicine at Harvard Medical School and an internist in the Mass General Brigham healthcare system. He built a leading research center at Harvard to study medication use, outcomes, costs, and policies and is the founder of “academic detailing,” which provides non-commercial information about medications to doctors. Dr. Avorn is the author of Powerful Medicines: The Benefits, Risks, and Costs of Prescription Drugs, and has written or cowritten over six hundred papers in medical literature as well as opinion pieces in The New York Times and The Washington Post.