Patrick McKeown has helped thousands of people to substantially improve their sports performance and overall health by incorporating simple, medically proven principles and exercises into their lives. In 1997, after graduating from Trinity College in Dublin, McKeown applied the work of Dr. Konstantin Buteyko to address his lifelong asthma, soaring stress levels, and sleep-disordered breathing. The Oxygen Advantage is an extension of this work, combining simulation of high-altitude training and specifically formulated exercises not only for significantly improving anyone's health, but also to empower athletes to improve their sports performance safely, legally, and at no cost. In addition to running workshops throughout his native Ireland, each year he gives workshops in North America, Europe, and Australia on maximizing one's life’s potential through breath.