Eating the Big Fish remains the only and definitive study on how challenger brands succeed in business. It has sold close to 50,000 copies and become enormously influential in the marketplace. This new edition will explore new brands, new challengers, new media, and changes to the environment since the original edition released in 1999.
A Danger to the Minds of Young Girls : Margaret C. Anderson, Book Bans, and the Fight to Modernize Literature
Adam Morgan
book
A Beautiful Constraint : How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business
Mark Barden, Adam Morgan
audiobook
Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
Adam Morgan
audiobook
Perfect Pitch : The Art of Selling Ideas and Winning New Business
Jon Steel
audiobook
Waar gaat het over als het over Joden gaat?
David Wertheim
book
The Body Remembers
Babette Rothschild
audiobook
Free
Lea Ypi
audiobook
Dopamine Detox
Nick Trenton
book
Polyvagal Safety
Stephen W. Porges
audiobook
Think Faster, Talk Smarter : How to Speak Successfully When You're Put on the Spot
Matt Abrahams
audiobook
Eichmann in Jerusalem
Hannah Arendt
audiobook
Schopenhauer, Nietzsche en de muziek : Een hoorcollege over muzikaal denken
Herman Philipse, Leo Samama
audiobook
Noise
Daniel Kahneman, Olivier Sibony, Cass R. Sunstein
audiobook
Waarheid en dwaling : Een hoorcollege over kritisch denken in recht, religie en het dagelijks leven
Herman Philipse
audiobook
Karl Popper & Hannah Arendt : Een hoorcollege over de lessen van twee filosofische critici van het totalitarisme
Herman Philipse
audiobook