Gaming Industry explores the transformation of video games and esports from niche entertainment to a dominant force in technology, business, and digital culture. It examines the industry's evolution, highlighting how it now shapes technological innovation and consumer behavior. Did you know the gaming market has expanded beyond traditional consoles to include mobile gaming, virtual reality, and augmented reality, impacting various sectors? The book delves into these segments and the major players driving them.
The book analyzes the business models powering the gaming industry, such as microtransactions and subscriptions, while also exploring the rise of esports and its influence on advertising and audience engagement. Each chapter builds upon the previous one, providing a comprehensive overview—from foundational concepts and key players to technological underpinnings like AI and advanced graphics.
The book offers a unique perspective by converging the technological and business aspects of the gaming sector, making it valuable for professionals, enthusiasts, investors, and students alike.
