Luxury and Art explores the deep connections between artistic expression and the luxury industry, revealing how aesthetics shape consumer desires. The book examines how art movements have influenced fashion, from Art Nouveau's impact on dressmaking to Bauhaus's influence on textiles. It also demonstrates how interior design uses art principles to craft luxurious spaces.
The book argues that luxury brands don't just borrow from art; they fundamentally integrate artistic concepts to create value and exclusivity. The book begins with core art concepts applicable to design. It then progresses from fashion and interior design to branding, showing how companies use art to build aspirational identities.
By combining historical analysis, case studies, and visual examples, Luxury and Art provides an all-inclusive look at art's influence on commerce. This approach makes it valuable for students, professionals, and anyone interested in the intersection of art, design, and marketing.
