Marketing Inclusion Push examines how comic book publishers navigate LGBTQ+ inclusion within their marketing and product development, reflecting the growing importance of authentic representation in a socially conscious market.
The book explores the integration of LGBTQ+ characters, inclusive marketing campaigns, and the creation of inclusive spaces at comic conventions.
It highlights how genuine inclusion is not only ethically sound but a strategic imperative for thriving in today's diverse market.
The book delves into the historical context of LGBTQ+ marginalization in media, contrasting past stereotypes with contemporary efforts toward respectful portrayals.
Through case studies and industry trends, it analyzes the development and reception of comic series featuring LGBTQ+ characters, the effectiveness of targeted social media campaigns, and the challenges of creating safe spaces at conventions.
The approach is based on real-world examples and actionable strategies.
Beginning with an introduction to key concepts like representation and intersectionality, the book progresses through analyses of comic series, marketing strategies, and convention experiences.
By synthesizing these findings, Marketing Inclusion Push provides a practical framework for publishers aiming to improve their LGBTQ+ inclusion efforts, making it valuable for marketing professionals, students, and fans alike.
