Auteur • 5 boeken
HBR's 10 Must Reads on Strategic Marketing
Harvard Harvard Business Review, Clayton M. Christensen, Theodore Levitt, Philip Kotler, Fred Reichheld
HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
Harvard Harvard Business Review, Theodore Levitt, Fred Reichheld, Roger L. Martin, Sandra Matz
Winning on Purpose : The Unbeatable Strategy of Loving Customers
Fred Reichheld
The Ultimate Question
The Ultimate Question 2.0 : How Net Promoter Companies Thrive in a Customer-Driven World
Rob Markey, Fred Reichheld
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