Auteur • 22 boeken
Marketing 4.0 : Moving from Traditional to Digital
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Marketing 6.0 : el futuro es inmersivo
Reimagining Operational Excellence : Inspirations from Asia
Philip Kotler, Hermawan Kartajaya, Jacky Mussry
Marketing 6.0 Versión México : El futuro es inmersivo
Philip Kotler, Hermawan Katajaya, Iwan Setiawan
Redefining Retail : 10 Guiding Principles for a Post-Digital World
Philip Kotler, Giuseppe Stigliano
Marketing humanístico : La génesis del Marketing
Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz
Marketing 6.0 : The Future Is Immersive
Entrepreneurial Marketing : Beyond Professionalism to Creativity, Leadership, and Sustainability
Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry
HBR's 10 Must Reads on Strategic Marketing
Harvard Harvard Business Review, Clayton M. Christensen, Theodore Levitt, Philip Kotler, Fred Reichheld
Marketing 5.0 Versión Colombia: Tecnología para la humanidad
Philip Kotler, Iwan Setiawan, Hermawan Setiawan
Marketing 5.0 Versión México : Tecnología para la humanidad
Marketing 5.0 : Technology for Humanity
Market Your Way to Growth : 8 Ways to Win
Milton Kotler, Philip Kotler
Spend Shift : How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
Michael D'Antonio, John Gerzema, Philip Kotler
Good Works! : Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
David Hessekiel, Philip Kotler, Nancy Lee
Retail 4.0 : 10 reglas para la era digital
HBR's 10 Must Reads on Sales
Harvard Harvard Business Review, Philip Kotler, Andris Zoltners, Manish Goyal, James C. Anderson
Marketing 4.0 (versión México) : Transforma tu estrategia para atraer al consumidor digital
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