Auteur • 7 boeken
When More Is Not Better : Overcoming America's Obsession with Economic Efficiency
Roger L. Martin
HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
Harvard Harvard Business Review, Theodore Levitt, Fred Reichheld, Roger L. Martin, Sandra Matz
A New Way to Think : Your Guide to Superior Management Effectiveness
Jugar para ganar
A. G. Lafley, Roger L. Martin
Jugar para ganar : Cómo funciona realmente la estrategia de empresa
Getting Beyond Better
Roger L. Martin, Sally Osberg
Creating Great Choices
Jennifer Riel, Roger L. Martin
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