This audiobook is narrated by an AI Voice. BEYOND THE PLAN: THE ESSENCE OF STRATEGY
HOW ORGANIZATIONS BUILD LASTING COMPETITIVE ADVANTAGE THROUGH STRATEGIC THINKING
WRITTEN BY: CAMBRIDGE BUSINESS PRESS
CONTENTS:
Introduction to Planning vs. Strategy
Defining a Strategy and Its Theory
The Difference Between Planning and Strategy
Southwest Airlines: A Strategy for Winning
Key Principles for Developing a Successful Strategy
