According to Max Disher, an ambitious young black man in 1930s New York, someone of his race has only three alternatives: "Get out, get white, or get along." Incapable of getting out and unhappy with getting along, Max leaps at the remaining possibility. Thanks to a certain Dr. Junius Crookman and his mysterious process, Max and other eager clients develop bleached skin that permits them to enter previously forbidden territory. What they discover in white society, however, gives them second thoughts.