Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy. The chapters are organized into major groups, mainly by application: in-person sales, Web marketing, print advertising, and many others. The book explains several key concepts, including: New insights into what makes people buy Ways for brands to form emotional bonds with customers Short, easy to digest ideas that can be accessed in any order Techniques for all types of businesses, including small businesses and non-profits This book contains practical, easy-to-understand ways to improve marketing, advertising, and sales efforts.
Stealing Fire : How Silicon Valley, the Navy SEALs, and Maverick Scientists Are Revolutionizing the Way We Live and Work
Steven Kotler, Jamie Wheal
audiobookExtended Summary Of Emotional Intelligence: Why It Can Matter More Than IQ – Based On The Book By Daniel Goleman
Mentors Library
bookInfluence : The Psychology of Persuasion
Robert B. Cialdini
audiobookKeep them on your Side : Leading and Managing for Momentum
Samuel B Bacharach
bookInfluence, New and Expanded : The Psychology of Persuasion
Robert B. Cialdini
audiobookDe psychologie van overtuigen : hoorcollege IJs verkopen aan eskimos
Pacelle van Goethem
audiobookKoop je Rijk : Hoe iedereen vermogen kan opbouwen met vastgoed
Myrthe de Groot
audiobookThe Ultimate Marketing Plan : Target Your Audience! Get Out Your Message! Build Your Brand!
Dan S Kennedy
bookAlles Is Verkopen: Word een succesvolle verkoper
Jan Bloemhof
audiobookWeg ermee : Over de schoonheid van minimalisme
Dennis Storm
audiobookbookHappy at Any Cost : The Revolutionary Vision and Fatal Quest of Zappos CEO Tony Hsieh
Kirsten Grind
audiobookVoeding & Hormonen : Ontdek de energie om een leven te creëren waar je verliefd op wordt
Marjolein Dubbers
book