Paul Shapiro gives you a ācaptivatingā (John Mackey, former CEO of Whole Foods Market) front-row seat for the race to create and commercialize cleaner, safer, sustainable meatāreal meatāwithout the animals.
Since the dawn of Homo sapiens some quarter million years ago, animals have satiated our speciesā desire for meat. But with a growing global population and demand for meat, eggs, dairy, leather, and more, raising such massive numbers of farm animals is woefully inefficient and takes an enormous toll on the planet, public health, and certainly the animals themselves.
But what if we could have our meat and eat it, too? The next great scientific revolution is underwayāāa future where the cellular agricultural revolution helps lower rates of foodborne illness, greatly improves environmental sustainability, and allows us to continue to enjoy the food we loveā (Kathleen Sebelius, former US Secretary of Health and Human Services).
Enter clean meatāreal, actual meat grown (or brewed!) from animal cellsāas well as other clean foods that ditch animal cells altogether and are simply built from the molecule up. Whereas our ancestors domesticated wild animals into livestock, today weāre beginning to domesticate their cells, leaving the animals out of the equation. From one single cell of a cow, you could feed an entire village. And āin this important book that could just save your lifeā (Michael Greger, MD, author of How Not to Die), the story of this coming second domestication is anything but tame.