Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
How to Measure Anything
Douglas W. Hubbard
audiobook
Immunity to Change
Robert Kegan, Lisa Laskow Lahey
audiobook
Mastering Leadership : An Integrated Framework for Breakthrough Performance and Extraordinary Business Results
Robert J. Anderson, William A. Adams
audiobook
Joy at Work : Organizing Your Professional Life
Marie Kondo, Scott Sonenshein
audiobook
Mindful Cognitive Behavioral Therapy : A Simple Path to Healing, Hope, and Peace
Seth J. Gillihan
audiobook
Freakonomics Rev Ed
Steven D. Levitt, Stephen J. Dubner
audiobook
The Hard Thing About Hard Things : Building a Business When There Are No Easy Answers
Ben Horowitz
audiobook
Het grote gevecht : & het eenzame gelijk van Paul Polman
Jeroen Smit
audiobook
Storyteller : The Life of Roald Dahl
Donald Sturrock
audiobook
Haal alles uit uw beleggingen
Luc van den Borre, Danny Reweghs
audiobook
Noise
Daniel Kahneman, Olivier Sibony, Cass R. Sunstein
audiobook
Building a Second Brain : A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential
Tiago Forte
audiobook