Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitableāand more valuable to your companyāwhen you apply Bettgerās keen insights on:
ā¢ The power of enthusiasm
ā¢ How to conquer fear
ā¢ The key word for turning a skeptical client into an enthusiastic buyer
ā¢ The quickest way to win confidence
ā¢ Seven golden rules for closing a sale