Most Watched Matches explores the history of sports through the lens of its most viewed events, revealing how these contests transcend mere games to become cultural phenomena. The book examines the social, political, and economic factors that contribute to the global appeal of events like the FIFA World Cup Final, the Super Bowl, and the Olympics. By analyzing the evolution of sports viewership from radio broadcasts to streaming, the book uncovers the reasons behind the enduring appeal of these iconic sporting events. The book argues that these matches reflect societal values, national pride, and evolving media landscapes, providing unique insights into global dynamics. For instance, the book highlights how advancements in broadcast technology have drastically expanded viewership, and how these events serve as mirrors reflecting societal values.
Structured in three parts, the book introduces peak viewership, presents case studies analyzing historical context and viewership figures, and then connects these landmark events, drawing conclusions about sports' role in shaping global culture. With a blend of data analysis and accessible storytelling, Most Watched Matches offers a fresh perspective on the cultural significance of sports. This book moves beyond game highlights to explore the deeper impact of sports on global culture, making it a valuable resource for sports enthusiasts, media scholars, and anyone interested in the intersection of sports, history, and society.
