Zoeken
Inloggen
  • Home

  • Categorieën

  • Audioboeken

  • E-books

  • Voor kinderen

  • Toplijsten

  • Help

  • App downloaden

  • Campagnecode gebruiken

  • Cadeaukaart inwisselen

  • Probeer nu gratis
  • Inloggen
  • Taal

    🇳🇱 Nederland

    • NL
    • EN

    🇧🇪 Belgique

    • FR
    • EN

    🇩🇰 Danmark

    • DK
    • EN

    🇩🇪 Deutschland

    • DE
    • EN

    🇪🇸 España

    • ES
    • EN

    🇫🇷 France

    • FR
    • EN

    🇳🇴 Norge

    • NO
    • EN

    🇦🇹 Österreich

    • AT
    • EN

    🇨🇭 Schweiz

    • DE
    • EN

    🇫🇮 Suomi

    • FI
    • EN

    🇸🇪 Sverige

    • SE
    • EN
  1. Boeken
  2. Bedrijfsleven
  3. Marketing

Lees en luister gratis gedurende 30 dagen!

Opzeggen wanneer je maar wilt

Probeer nu gratis
4.0(3)

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness—and greatly improve the chances of making a sale.


Auteur:

  • Seth Godin

Formaat:

  • E-book

Duurtijd:

  • 185 bladzijden

Taal:

Engels

Categorieën:

  • Bedrijfsleven
  • Marketing

Meer van Seth Godin

Sla de lijst over
  1. Dit Is Nu Marketing: Focus op empathie en authenticiteit voor echte impact

    Seth Godin

    audiobook
  2. The Big Moo

    Seth Godin, The Group of 33

    audiobook
  3. De klimaatalmanak : Het is nog niet te laat

    Seth Godin, Michel Porro

    book
  4. Free Prize Inside! : The Next Big Marketing Idea

    Seth Godin

    audiobook
  5. Meatball Sundae : Is Your Marketing Out of Sync?

    Seth Godin

    audiobook
  6. Small Is the New Big : And Other Riffs, Rants, and Remarkable Business Ideas

    Seth Godin

    audiobook

Anderen hebben ook gelezen

Sla de lijst over
  1. How To Make Money With Shopify

    Ava Reed

    book
  2. Sales Mastery : The Sales Book Your Competition Doesn't Want You to Read

    Chuck Bauer

    audiobook
  3. Hire and Keep the Best People : 21 Practical and Proven Techniques You Can Use Immediately!

    Brian Tracy

    audiobook
  4. Be the Best in Sales : Sales Growth Strategies

    Brian Tracy

    audiobook
  5. Be Your Own Sales Manager : Strategies And Tactics For Managing Your Accounts, Your Territory, And Yourself

    Tony Alessandra, Jim Cathcart, John Monoky

    book
  6. Advanced Selling Strategies : The Proven System Practiced by Top Salespeople

    Brian Tracy

    audiobook
  7. Get Paid More and Promoted Faster : 21 Great Ways to Get Ahead in Your Career

    Brian Tracy

    audiobook
  8. Extreme Toyota : Radical Contradictions That Drive Success at the World's Best Manufacturer

    Emi Osono, Norihiko Shimizu, Hirotaka Takeuchi

    audiobook
  9. Sales Badassery : Kick Ass. Take Names. Crush the Competition.

    Frank J. Rumbauskas, Jr.

    audiobook
  10. Sales Techniques : Effective and Proven Tools to Close Any Sale

    Robert William

    audiobook
  11. Brilliant on the Basics : Profit Growth Strategies

    Brian Tracy

    audiobook
  12. The Little Red Book of Selling: 12.5 Principles of Sales Greatness

    Jeffrey Gitomer

    audiobook

Help en contact


Over ons

  • Ons verhaal
  • Carrière
  • Media
  • Toegankelijkheid
  • Partner worden
  • Investeerdersrelaties
  • Instagram
  • Facebook

Verkennen

  • Categorieën
  • Audioboeken
  • E-books
  • Tijdschriften
  • Voor kinderen
  • Toplijsten

Populaire categorieën

  • Misdaad
  • Biografieën en reportages
  • Fictie
  • Feelgood en romantiek
  • Persoonlijke ontwikkeling
  • Kinderboeken
  • Waargebeurde verhalen
  • Slapen en relaxen

Nextory

Copyright © 2025 Nextory AB

Privacybeleid · Voorwaarden ·
Uitstekend4.3 uit 5