A professional magician and illusionistāthe head magic consultant for the hit film Now You See Meāreveals how to bridge the gap between perception and reality to increase your powers of persuasion and influence.
David Kwong has astounded corporate CEOs, TED talk audiences, and thousands of other hyper-rational people, making them see, believe, and even remember what he wants them to. Illusion is an ancient art that centers on control: commanding a room, building anticipation, and appearing to work wonders. Illusion works because the human brain is wired to fill the gap between seeing and believing. Successful leadersālike Steve Jobs, Warren Buffett, and Ted Turnerāare masters of control and command who understand how to sway opinions and achieve goals.
In his years of research and practice, David has discovered seven fundamental principles of illusion. With these rules anyone can learn to:
Mind the Gapārecognize and employ the perceptual space between your audienceās ability to see and their impulse to believe. Load Upāprepare to amaze your audience. Write the Scriptādiscover the importance of shaping the narrative that surrounds your illusion. Control the Frameāexplore the real life value of a magicianās best friend: misdirection. Design Free Choiceācommand your audience by giving them agency. Employ the Familiarātake secret advantage of habits, patterns, and audience expectations. Conjure an Outādevelop backup plans that will keep you one, two, three, or more steps ahead of the competition. With Spellbound youāll discover a different way to sell your idea, product, or skills, and make your best shot better than everyone elseās.