Buy now to get the main key ideas from Mark Schatzker's The End of Craving
Mark Schatzkerās The End of Craving (2021) offers an unexpected answer to the question weāve almost all asked ourselves at one point or another ā why canāt I lose weight? Based on an extensive list of studies, Schatzker argues that the main culprit in the obesity pandemic is the way humans have altered their food. This has thrown our brains for a loop as they struggle to recognize our altered foodās nutritional value.
Over the past century, the food industry has stuffed what we eat not only with vitamins, but with all sorts of additives and substitutes, from sweeteners to fake fats. As a result, what we taste almost never matches what our brain has evolved to recognize as nutritional content, and this creates a perpetual loop of us craving more food to satisfy this imagined nutritional lack. With this understanding, Schatzker offers a solution: a return to eating real food.