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Youtility : Why Smart Marketing Is about Help Not Hype

The difference between helping and selling is just two letters

If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"

Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.


Auteur:

  • Jay Baer

Vertellers:

  • Jay Baer
  • Marcus Sheridan

Formaat:

  • Audioboek

Duurtijd:

  • 4 u 52 min

Taal:

Engels

Categorieën:

  • Bedrijfsleven
  • Marketing

Meer van Jay Baer

Sla de lijst over
  1. Hug Your Haters : How to Embrace Complaints and Keep Your Customers

    Jay Baer

    audiobook
  2. Youtility for Accountants : Why Smart Accountants Are Helping, Not Selling

    Jay Baer, Darren Root

    audiobook
  3. Youtility for Real Estate : Why Smart Real Estate Professionals are Helping, Not Selling

    Jay Baer, Erica Campbell Byrum

    audiobook
  4. New Rules for Business : Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution

    Jay Baer, Josh Bernoff, CC Chapman, Ann Handley, Charlene Li, Amber Naslund

    audiobook
  5. The Now Revolution : 7 Shifts to Make Your Business Faster, Smarter and More Social

    Jay Baer, Amber Naslund

    audiobook

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