David Batstone, Ph.D., is Professor of Ethics at the University of San Francisco. His book Saving the Corporate Soul & (Who Knows?) Maybe Your Own won the prestigious Nautilus Award for Best Business Book in 2004. Batstone also serves as Senior Editor of a business magazine, Worthwhile, and was a cofounder of Business 2.0. Batstone appears regularly in USA Today's Weekend Edition as ""America's ethics guru.""