Justine Tiu is co-founder of The Woobles, a company that makes learn-to-crochet kits for complete beginners, and within its first year, has taught 50,000 people how to crochet. Before starting The Woobles, Justine was a User Experience Designer at Google. Drawing on her background in user research and product design, she creates easy-to-follow and aesthetically pleasing experiences for the beginner crocheter.