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Harvard Business Review, Philip Kotler, Andris Zoltners, Manish Goyal, James C. Anderson
Philip Kotler, Giuseppe Stigliano
Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Philip Kotler, Iwan Setiawan, Hermawan Setiawan
Milton Kotler, Philip Kotler
David Hessekiel, Philip Kotler, Nancy Lee
Michael D'Antonio, John Gerzema, Philip Kotler
Philip Kotler, Hermann Kartajaya, Iwan Setiawan
John A. Caslione, Philip Kotler
Philip Kotler
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