Eating the Big Fish remains the only and definitive study on how challenger brands succeed in business. It has sold close to 50,000 copies and become enormously influential in the marketplace. This new edition will explore new brands, new challengers, new media, and changes to the environment since the original edition released in 1999.
Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
Adam Morgan
audiobookA Danger to the Minds of Young Girls : Margaret C. Anderson, Book Bans, and the Fight to Modernize Literature
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bookA Beautiful Constraint : How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business
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Alchemy : The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
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audiobookBetter Brand Health : Measures and Metrics for a How Brands Grow World
Jenni Romaniuk
audiobookPsych : The Story of the Human Mind
Paul Bloom
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audiobookNever Split the Difference : Negotiating As If Your Life Depended On It
Chris Voss, Tahl Raz
audiobookDet er dine øyne jeg ser : om forbrytelse, straff og forsoning
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