Eating the Big Fish remains the only and definitive study on how challenger brands succeed in business. It has sold close to 50,000 copies and become enormously influential in the marketplace. This new edition will explore new brands, new challengers, new media, and changes to the environment since the original edition released in 1999.
Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni Romaniuk
audiobook
Psych : The Story of the Human Mind
Paul Bloom
audiobook
The Master and His Emissary
Iain McGilchrist
audiobook
Never Split the Difference : Negotiating As If Your Life Depended On It
Chris Voss, Tahl Raz
audiobook
Det er dine øyne jeg ser : om forbrytelse, straff og forsoning
Knut Storberget
book
Listening to Ecstasy : The Transformative Power of MDMA
Charles Wininger
book
The Psychedelic Reader
audiobook
The End of Faith
Sam Harris
audiobook
Getting to Yes : How to Negotiate Agreement Without Giving In
Roger Fisher, William Ury
audiobook
Think and Grow Rich!
Napoleon Hill
book
Øyne i Gaza
Mads Gilbert, Erik Fosse
audiobook
The Disease Delusion : Conquering the Causes of Chronic Illness for a Healthier, Longer, and Happier Life
Jeffrey S. Bland
audiobook