Search
Log in
  • Home

  • Categories

  • Audiobooks

  • E-books

  • For kids

  • Top lists

  • Help

  • Download app

  • Use campaign code

  • Redeem gift card

  • Try free now
  • Log in
  • Language

    🇳🇴 Norge

    • NO
    • EN

    🇧🇪 Belgique

    • FR
    • EN

    🇩🇰 Danmark

    • DK
    • EN

    🇩🇪 Deutschland

    • DE
    • EN

    🇪🇸 España

    • ES
    • EN

    🇫🇷 France

    • FR
    • EN

    🇳🇱 Nederland

    • NL
    • EN

    🇦🇹 Österreich

    • AT
    • EN

    🇨🇭 Schweiz

    • DE
    • EN

    🇫🇮 Suomi

    • FI
    • EN

    🇸🇪 Sverige

    • SE
    • EN
  1. Books
  2. Personal development
  3. Self-help and advice

Read and listen for free for 42 days!

Cancel anytime

Try free now
4.3(128)

Influence : The Psychology of Persuasion

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.

You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.

Cialdini’s Principles of Persuasion:

Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.


Author:

  • Robert B. Cialdini

Narrator:

  • Robert B. Cialdini

Format:

  • Audiobook

Duration:

  • 10 h 6 min

Language:

English

Categories:

  • Personal development
  • Self-help and advice
  • Nonfiction
  • Business

More by Robert B. Cialdini

Skip the list
  1. Influence, New and Expanded : The Psychology of Persuasion

    Robert B. Cialdini

    audiobook
  2. HBR's 10 Must Reads for New Managers

    Harvard Harvard Business Review, Linda A. Hill, Herminia Ibarra, Robert B. Cialdini, Daniel Goleman

    audiobook
  3. HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)

    Harvard Harvard Business Review, Robert B. Cialdini, Nick Morgan, Deborah Tannen

    audiobook
  4. The Small Big

    Robert B. Cialdini, Noah J. Goldstein, Steve J. Martin

    audiobook

Others have also read

Skip the list
  1. Pre-Suasion : Channeling Attention for Change

    Robert Cialdini

    audiobook
  2. Yes!: 50 Scientifically Proven Ways to Be Persuasive

    Noah J. Goldstein, Steve J. Martin, Robert Cialdini

    audiobook
  3. Barking Up the Wrong Tree : The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong

    Eric Barker

    audiobook
  4. #AskGaryVee : One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness

    Gary Vaynerchuk

    audiobook
  5. Irrational Exuberance : Revised and Expanded Third Edition

    Robert J. Shiller

    audiobook
  6. Lean Analytics

    Alistair Croll, Benjamin Yoskovitz

    audiobook
  7. Machines of Loving Grace : The Quest for Common Ground Between Humans and Robots

    John Markoff

    audiobook
  8. Leonardo da Vinci: Thoughts on Art & Life

    Leonardo da Vinci

    book
  9. Diario para padres estoicos : 366 meditaciones sobre crianza, amor y educación de los hijos

    Ryan Holiday

    book
  10. Data-Driven Marketing : The 15 Metrics Everyone in Marketing Should Know

    Mark Jeffery

    audiobook
  11. The Little Book of Bull's Eye Investing : Finding Value, Generating Absolute Returns, and Controlling Risk in Turbulent Markets

    John Mauldin

    audiobook
  12. Men hvorfor? : Fortællinger fra de utro og fakta om utroskab

    Maj Wismann

    audiobookbook

  • 5 books

    Robert B. Cialdini

    Dr. Robert Cialdini is an award-winning behavioral scientist and author. He is the president and CEO of Influence at Work, focusing on live and virtual keynotes, streaming and online corporate training. In acknowledgement of his outstanding research achievements and contributions in behavioral science, Dr. Cialdini was elected to the American Academy of Arts & Sciences and the National Academy of Sciences. He has over 230 professional and scientific publications. Robert Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University. Cialdini is known as the foundational expert in the science of influence and how to apply it ethically in business and elsewhere, and his Principles of Persuasion have become the cornerstone for any organization serious about increasing their effectiveness in sales, leadership, marketing, management and communication. He is a three-time New York Times bestselling author, with more than 5 million copies sold throughout the world. He is frequently referred to as the “Godfather of Influence.”

    Read more

Help and contact


About us

  • Our story
  • Career
  • Press
  • Accessibility
  • Partner with us
  • Investor relations
  • Instagram
  • Facebook

Explore

  • Categories
  • Audiobooks
  • E-books
  • Magazines
  • For kids
  • Top lists

Popular categories

  • Crime
  • Biographies and reportage
  • Fiction
  • Feel-good and romance
  • Personal development
  • Children's books
  • True stories
  • Sleep and relaxation

Nextory

Copyright © 2025 Nextory AB

Privacy Policy · Terms ·
Excellent4.3 out of 5