Keep the Aspidistra Flying is a bitter, ironic novel. The protagonist is Gordon Comstock, an unrecognized poet, failed writer, forced to work in an advertising agency to earn a living. He has a real talent for composing slogans, but his work inspires him with disgust, it seems to be a caricature of literary creativity. He despises material values and the vulgarity of the everyday way of life, the symbol of which is the ficus on the window. He blames money for all his failures.