BESTSELLERSUNDAY TIMES
âIf you want to write a novel or a script, read this bookâSunday Times
The best book on the craft of storytelling Iâve ever readâ Matt Haigâ
âRarely has a book engrossed me more, and forced me to question everything Iâve ever read, seen or written. A masterpieceâ Adam Rutherford
Why stories make us human and how to tell them better.
There have been many attempts to understand what makes a good story â but few have used a scientific approach.
In this incisive, thought-provoking book, award-winning writer Will Storr demonstrates how master storytellers manipulate and compel us.
Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories â and make sense of our chaotic modern world.
INCLUDES NEW MATERIAL.