Eating the Big Fish remains the only and definitive study on how challenger brands succeed in business. It has sold close to 50,000 copies and become enormously influential in the marketplace. This new edition will explore new brands, new challengers, new media, and changes to the environment since the original edition released in 1999.
Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
Adam Morgan
audiobook
A Danger to the Minds of Young Girls : Margaret C. Anderson, Book Bans, and the Fight to Modernize Literature
Adam Morgan
book
A Beautiful Constraint : How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business
Mark Barden, Adam Morgan
audiobook
Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni Romaniuk
audiobook
Psych : The Story of the Human Mind
Paul Bloom
audiobook
The Master and His Emissary
Iain McGilchrist
audiobook
Alchemy : The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Rory Sutherland
audiobook
Summary: Amir Levine's Attached
Sarah Fields
book
Mastering Conversation Skills Goodbye Awkwardness. Learn to Master the Art of Conversation and Become A Great Communicator, Even if You've Always Been Shy or Hate Small Talk
Helen Stone
audiobook
Never Split the Difference : Negotiating As If Your Life Depended On It
Chris Voss, Tahl Raz
audiobook
Det er dine øyne jeg ser : om forbrytelse, straff og forsoning
Knut Storberget
book
Listening to Ecstasy : The Transformative Power of MDMA
Charles Wininger
book
The Psychedelic Reader
audiobook
The Art of Dental Suturing : A Clinical Guide
A. Burak Çankaya, Korkud Demirel
book
The Big Book of Words That Sell : 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use
Robert W. Bly
book