Nestled in the outskirts of Atlanta, in a suburb called Druid Hills, lies Briarcliff Mansion. It sits on Briarcliff Road in the Briarcliff neighborhood, surrounded by strip malls and businesses with Briarcliff in their names. Fortune and Folly illuminates the story of how the mansion got its name-but in order to understand the mansion, we have to understand the man who built it. This book offers a deep-dive into the life of Asa Candler, Jr. to excavate a piece-and place-of Atlanta history.