Parents are beginning to realize that deficiencies in ethics and character are becoming a big problem among our nations children. For example, late-breaking research shows that: Kids learn to lie when theyre about 3, and by 8 have a habit thats hard to break By the time they are pre-teens or adolescents, most children are Fully Skilled Lie Tellers 60% of 12-17 years old say they have friends who cheat at school. 98% of teens lie to their parents about a range of topics, from alcohol and drug use, to how they spend their money and where it comes from. Including honors students and athletes. This is not, says the author, some kind of normal evolutionary survival behavior but a grave wrong turn that is learned and implanted at various key periods of our neurological and psychological development. So what can parents do? The author shows how to customize interventions to a childs age, temperament. He encourages parents not to give up, since what they do can always