Søk
Logg inn
  • Hjem

  • Kategorier

  • Lydbøker

  • E-bøker

  • For barn

  • Topplister

  • Hjelp

  • Last ned app

  • Bruk en kampanjekode

  • Løs inn gavekort

  • Prøv gratis nå
  • Logg inn
  • Språk

    • 🇳🇴 Norge
    • 🇧🇪 Belgique
    • 🇩🇰 Danmark
    • 🇩🇪 Deutschland
    • 🇪🇸 España
    • 🇫🇷 France
    • 🇳🇱 Nederland
    • 🇦🇹 Österreich
    • 🇨🇭 Schweiz
    • 🇫🇮 Suomi
    • 🇸🇪 Sverige
  1. Bøker
  2. Business
  3. Markedsføring

Les og lytt gratis i 42 dager!

Si opp abonnementet når som helst

Prøv gratis nå
3.9(7)

Invisible Influence : The Hidden Forces that Shape Behavior

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat.

“Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world.” —Charles Duhigg, author of The Power of Habit

If you’re like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong.

Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn’t just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom.

By understanding how social influence works, we can decide when to resist and when to embrace it—and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence, Jonah Berger “is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action” (Publishers Weekly).

Lydbok

  • Utgitt: 14.6.2016

  • Språk: engelsk

  • Forlag: Simon & Schuster Audio

  • ISBN: 9781508211426

E-bok

  • Utgitt: 14.12.2017

  • Språk: engelsk

  • Forlag: Simon & Schuster

  • ISBN: 9781476759753


Forfatter:

  • Jonah Berger

Oppleser:

  • Keith Nobbs

Format:

  • Lydbok
  • E-bok

Varighet:

  • 6 h 58 min
  • 213 sider

Språk:

engelsk

Kategorier:

  • Business
  • Markedsføring

Mer av Jonah Berger

Hopp over listen
  1. The Catalyst: How to Change Anyone's Mind

    Jonah Berger

    audiobookbook
  2. The Catalyst: How to Change Anyone's Mind

    Jonah Berger

    audiobookbook
  3. Palabras mágicas: Qué decir para convencer

    Jonah Berger

    audiobook
  4. Palabras mágicas : Qué decir para convencer

    Jonah Berger

    book
  5. Magic Words

    Jonah Berger

    audiobook
  6. The Catalyst - Der Überzeugungskünstler : So ändern Sie jedermanns Meinung

    Jonah Berger

    book
  7. El catalizador (The Catalyst): Cómo cambiar el pensamiento de los demás (How to Change Anyone's Mind)

    Jonah Berger

    audiobook
  8. El catalizador : Cómo conseguir que alguien cambie de opinión

    Jonah Berger

    book
  9. Contagious : Why Things Catch On

    Jonah Berger

    audiobookbook

Andre har også lest

Hopp over listen
  1. Collected Writings of Nikola Tesla

    Nikola Tesla, Thomas Commerford Martin

    book
  2. Art History Realism

    Henri Hymans

    book
  3. The Idea of a University – Defined and Illustrated : Discourses on the Philosophy of Education

    John Henry Newman

    book
  4. Summary, Analysis, and Review of Jennie Allen's Get Out of Your Head : Stopping the Spiral of Toxic Thoughts

    Start Start Publishing Notes

    audiobook
  5. The 1-Minute Writer : 396 Microprompts to Spark Creativity and Recharge Your Writing

    Leigh Medeiros

    book
  6. How to Learn a Foreign Language

    Pimsleur

    book
  7. Stamped from the Beginning

    Ibram X. Kendi

    audiobook
  8. The Magic of Reality: How We Know What's Really True

    Richard Dawkins

    book
  9. Power, Sex, Suicide

    Nick Lane

    audiobook
  10. The Timeline of Intelligent Life on Earth

    Martin K. Ettington

    audiobook
  11. The PARA Method: Simplify, Organize, and Master Your Digital Life

    Tiago Forte

    audiobook
  12. Enlightenment for Newbies

    Martin K. Ettington, Martin K. Ettington

    audiobook

Hjelp og kontakt


Om oss

  • Historien vår
  • Karriere
  • Presse
  • Tilgjengelighet
  • Bli partner
  • Investorkontakt
  • Instagram
  • Facebook

Utforsk

  • Kategorier
  • Lydbøker
  • E-bøker
  • Magasiner
  • For barn
  • Topplister

Populære kategorier

  • Krim
  • Biografier og essays
  • Romaner
  • Feelgood og romantikk
  • Personlig utvikling
  • Barnebøker
  • Sanne historier
  • Søvn og avslapning

Nextory

Copyright © 2025 Nextory AB

Personvernerklæring · Vilkår ·
Utmerket4.3 av 5