Written by Alistair Croll and Ben Yoskovitz, the book lays out practical, proven steps to take your startup from initial idea to product/market fit and beyond.
Data-Driven Marketing : The 15 Metrics Everyone in Marketing Should Know
Mark Jeffery
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It Doesn't Have to Be Crazy at Work
Jason Fried, David Heinemeier Hansson
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Key Performance Indicators (KPI) : Developing, Implementing, and Using Winning KPIs
David Parmenter
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Ready, Fire, Aim : Zero to $100 Million in No Time Flat
Michael Masterson
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The Secrets of Closing the Sale
Zig Ziglar
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The Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Joseph Sugarman
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The 4 Disciplines of Execution: Revised and Updated : Achieving Your Wildly Important Goals
Sean Covey, Chris McChesney, Jim Huling, Scott Thele, Beverly Walker
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Expert Secrets
Russell Brunson
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Contagious : Why Things Catch On
Jonah Berger
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The Hard Thing About Hard Things : Building a Business When There Are No Easy Answers
Ben Horowitz
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Predictably Irrational : The Hidden Forces that Shape Our Decisions
Dan Ariely
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Alchemy : The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Rory Sutherland
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