Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.
Managing New Product and Process Development: Text Cases
Start din 14-dagers gratis prøveperiode
- Full tilgang til hundretusener av lydbøker og e-bøker i vårt bibliotek
- Opprett opptil 4 profiler – inkludert barneprofiler
- Les og lytt offline
- Abonnement fra 149 kr per måned
Managing New Product and Process Development: Text Cases
Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.
