"My Life in Advertising" by Claude C. Hopkins offers a riveting glimpse into the early 20th-century advertising world through the lens of one of its most innovative practitioners. This autobiographical work not only chronicles Hopkins' rise from humble beginnings to become a leading figure in the advertising industry but also imparts the wisdom and strategies he developed along the way. Hopkins, known for his rigorous testing and result-driven approach, shares insights into the psychology of consumers, the importance of direct response advertising, and the power of honest, compelling copy. His narratives are filled with fascinating anecdotes and timeless principles, making this book an invaluable resource for marketers, advertisers, and anyone interested in the historical roots of modern advertising practices.
My Life in Advertising :
Kom i gang med denne boken i dag for 0 kr
- Få full tilgang til alle bøkene i appen i prøveperioden
- Ingen forpliktelser, si opp når du vil
Forfatter:
Språk:
engelsk
Format:
Decoded : The Science Behind Why We Buy (2nd Edition)
Renegade Marketing : 12 Steps to Building Unbeatable B2B Brands
True Story : How to Combine Story and Action to Transform Your Business
Above the Fold : Understanding the Principles of Successful Web Site Design
Taking Aim at Attack Advertising : Understanding The Impact of Negative Campaigning in US Senate Races
Buchmanism or the Oxford Group Movement
Why Does The Pedlar Sing? : What Creativity Really Means in Advertising
Move Fast & Fix Things : The Trusted Leader's Guide to Solving Hard Problems
The Nordstrom Way to Customer Experience Excellence : Creating a Values-Driven Service Culture, 3rd Edition
Diplomacy
The Anatomy of Humbug : How to Think Differently About Advertising
Midnight in Chernobyl: The Story of the World's Greatest Nuclear Disaster
