Many people blame sugar cravings on lack of willpower rather than accept that sugar is highly addictive. In Sugarless, Dr. Nicole Avena-a pioneering neuroscientist on food addiction-spells out the substance's detrimental effects on the brain and body. She empowers listeners with an easy seven-step program to help them find the hidden sugars in their foods, control their sweet tooth, and break the vicious diet cycle for good.