Summary of Blue Ocean Shift : Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth | Conversation Starters

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth by W. Chan Kim | Conversation Starters

Building on the principles explored in the international bestseller Blue Ocean Strategy, this second book written by INSEAD professors W. Chan Kim and Renee Mauborgne gives detailed instructions on how to identify and tap new markets and opportunities. Blue Ocean Shift studies and compares experiences of companies which have implemented the Blue Ocean principles. It provides five important points for business people and executives to implement and a course-of-action that is empowering for readers in the business world.

The Blue Ocean Shift is in the bestseller list of The New York Times and USA Today, and is a #1 Wall Street Journal bestseller.

A Brief Look Inside:

EVERY GOOD BOOK CONTAINS A WORLD FAR DEEPER

than the surface of its pages. The characters and their world come alive,

and the characters and its world still live on.

Conversation Starters is peppered with questions designed to

bring us beneath the surface of the page

and invite us into the world that lives on.

These questions can be used to create hours of conversation:

Foster a deeper understanding of the book

Promote an atmosphere of discussion for groups

Assist in the study of the book, either individually or corporately

Explore unseen realms of the book as never seen before

Disclaimer: This book you are about to enjoy is an independent companion resource of the original book, enhancing your experience. If you have not yet purchased a copy of the original book, please do before purchasing these unofficial Conversation Starters.

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