Summary of W. Chan Kim’s Blue Ocean Shift offers a step-by-step strategy to identify and capture untapped markets. It is the process-oriented sequel to the authors’ highly influential book about strategic planning, Blue Ocean Strategy (2005).
Summary of W. Chan Kim’s Blue Ocean Shift
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Summary of W. Chan Kim’s Blue Ocean Shift offers a step-by-step strategy to identify and capture untapped markets. It is the process-oriented sequel to the authors’ highly influential book about strategic planning, Blue Ocean Strategy (2005).
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