J-B International Association of Business Communicators

Tactical Transparency : How Leaders Can Leverage Social Media to Maximize Value and Build their Brand

Tactical Transparency is based largely on interviews with leaders and communicators in companies that have achieved measurable success though the implementation of transparency strategies. This book is written for those executives and professional communicators who are looking to learn about and create a transparency strategy for their organization in order to remain competitive. This book will: Help organizations determine their readiness for transparency and the steps that need to be taken to get ready Explain the business rationale for transparency and explore the risks inherent in maintaining a non-transparent relationship with constituent audiences Provide "how-tos" to show how a company can effectively communicate its transparency Identify aspects of blog/new media netiquette--an important but often misunderstood part of engaging in transparency.