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A sharp, compelling critique of therapy culture and its effect on our relationships, self-perception and emotional wellbeing.

What happens when therapy becomes content, self-care becomes a brand, and healing turns into performance?

We live in a golden age of therapy: apps at our fingertips, endless self-care mantras, and a vocabulary saturated with ‘trauma’, ‘boundaries’ and ‘toxicity’. But does this widespread engagement with psychotherapy truly help us, or does it simply deepen our self-absorption?

In Tell Me About Myself, journalist Sarah Manavis explores how the language and practice of psychotherapy have been appropriated by popular culture, capitalism and social media influencers – flattened into a one-size-fits-all model of self-obsession. From TikTok therapists to therapy-industry grifters, Manavis exposes how this phenomenon is quietly reshaping our relationships, expectations and sense of identity.

Blending reportage, cultural commentary, and personal insight, this is a razor-sharp, timely exploration of what happens when therapy becomes content, self-care becomes branding, and healing becomes performance?