Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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The 250 Power Words That Sell: The Words You Need to Get the Sale, Beat Your Quota, and Boost Your Commission
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Copywriting Secrets : The Essential Guide for Successful Copywriting, Get a Step-by-Step Guide on How To Be More Influential at Copywriting
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The Secrets of Closing the Sale
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Copywriting Mastery : How to Spice up Your Website Sales Copy and Watch Your Sales Grow!
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Contagious : Why Things Catch On
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