Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Effective Copywriting Techniques : The Ads That Sell
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The 250 Power Words That Sell: The Words You Need to Get the Sale, Beat Your Quota, and Boost Your Commission
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Data-Driven Marketing : The 15 Metrics Everyone in Marketing Should Know
Mark Jeffery
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The Robert Collier Letter Book : The Ultimate Guide for Copywriting
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Expert Copywriting Bundle : 2 in 1 Bundle, The Copywriter and Copywriting Secrets
Keila Porter, Jenifer Hedress
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The Little Red Book of Selling: 12.5 Principles of Sales Greatness
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Copywriting Secrets : The Essential Guide for Successful Copywriting, Get a Step-by-Step Guide on How To Be More Influential at Copywriting
Jenifer Hedress
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Permission Marketing : Turning Strangers into Friends, and Friends into Customers
Seth Godin
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Copywriting Mastery : How to Spice up Your Website Sales Copy and Watch Your Sales Grow!
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The Secrets of Closing the Sale
Zig Ziglar
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Lean Analytics
Alistair Croll, Benjamin Yoskovitz
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Contagious : Why Things Catch On
Jonah Berger
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