In each and every profession, from the athlete to the CEO of a large corporation, there is a top 1%. This is literally the cream of the crop -- the top performers and the success stories. The Business of Being the Best offers readers insight into how these professionals got there and how they maintain their excellence throughout their careers. In breaking down their success stories, the book reveals their common traits and characteristics, and their key strategies for success which all of us can emulate and learn from. It includes interviews with some of Fletchers most successful clients (Arthur Blank, Kathy Betty, Roger Staubach, John Smoltz and others). The lessons are presented in a catchy, dynamic way, in chapters such as The Four W's of the Best: Who are the best? What do the best do? Where did they learn to do it? And why are they able to maintain excellence throughout their career? Neogtiation: Successful negotiation is an art. From understanding your own negotiation style and tendencies, to using the facts of the deal favorably, to anticipating the next play, this book will give you everything you need to know to create razor sharp negotiation techniques. The 3-6-10 Factor, Your Respect IQ, The Power of Two, and much more Coined "the female Jerry Maguire" by CNN, Molly Fletcher has negotiated over $500 million in contracts and has worked with over 150 of the most talented athletes, coaches and broadcasters of our time. She has risen to the top in one of the toughest professions with more than just determination and hard work, and now in this book she shares the unique set of skills and strategies that have helped her and others reach the top of their careers. The Business of Being the Best will be include a compilation of advice and interviews from some of the most respected athletes, coaches, broadcasters, businessmen, corporate leaders, CEOs, and success stories, such as... I learned quickly that to succeed, you have to never stop listening and continuing to learn. The brightest people I know are those who are the quickest to ask questions. Greatness exists in everyone. To be great, it is simply about finding a need and tailoring your vision toward that need. --Arthur Blank, Former CEO of Home Depot, Owner of The Atlanta Falcons and contributor to The Business of Being the Best No Matter what you do or what hand you are dealt, at the end of the day you have to be accountable for yourself and to yourself.--Roger Staubach, Heisman Trophy Winner, Hall of Famer, Super Bowl VI MVP and contributor to The Business of Being the Best