Do you sometimes run out of words? Or do the words you choose not always have the desired effect? Do you fall short of your potential simply because communication is lacking? Then grab this guide and turn your weakness into an invaluable strength in no time!

Whether in business or private life, rhetorical talent often takes you further than actual qualifications – all the more frustrating when you have brilliant ideas but stumble over language barriers. Fortunately, eloquence is not a gift you're born with, but something that can be easily trained, and this guide shows you how. With the key fundamentals of vocabulary, syntax, linguistic clarity, stylistic variations, jargon, as well as creative writing and speaking, you'll easily dive into the art of speaking and learn what truly matters in persuasive communication. Then, it gets practical: with the workbook, which contains a variety of effective and easy-to-do exercises for each aspect, you'll refine your expression skills word by word and take your persuasive power to a whole new level.

Not much of a speaker? Don't worry! This practical guide is designed so that even reluctant speakers can be introduced to the art of rhetoric at their own pace and improve their skills with specific exercises.