A new, comprehensive playbook for innovation from the New York Times bestselling author of Reverse
Innovation, Vijay Govindarajan
In his seminal book The Three-Box Solution, Vijay Govindarajan offered an amazingly simple and highly effective
framework for leading innovation:
• Execute the present core business at peak efficiency (Box 1)
• Avoid the inhibiting traps of past success (Box 2)
• Build a future day by day through breakthrough innovations (Box 3)
Since the book’s publication, companies across the globe have used the three-box framework to great success. Now,
along with Manish Tangri, a corporate dealmaker at Intel, Govindarajan goes deeper into the most crucial box of all:
creating the future. Together they provide a repeatable process for companies to create new breakthroughs—from
ideation through incubation to scaling.
Full of worksheets, exercises, tools, and examples, The Three-Box Solution Playbook is the guide you and your team
need to drive innovation and growth—and continually revitalize your company.
