An approachable craft talk, written and read by Julia Whelan. Combining her perspectives as a writer, an educator, and a narrator, she breaks down what makes books connect with readers. Using Simon Sinek's seminal TedTalk for the business community, "Knowing Your Why", as a starting point, Julia applies this to the broader craft of storytelling: If you know why you are writing something, your audience will know why they're reading it. So... how does one do that? Originally presented as a keynote speech at Nashville's WriterFest.