Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
Product-Led Growth : How to Build a Product That Sells Itself
Wes Bush
audiobook
Amp It Up : Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity
Frank Slootman
audiobook
Big Data Revolution : What farmers, doctors and insurance agents teach us about discovering big data patterns
Rob Thomas, Patrick McSharry
audiobook
Traffic Hacks : Learn About Link Exchanges and How it Can Help Increase Traffic To Your Site to Boost Sales
Shawn Louka
audiobook
Zealot : The Life and Times of Jesus of Nazareth
Reza Aslan
book
Twilight of the Money Gods : Economics as a Religion and How it all Went Wrong
John Rapley
book
Everything is Obvious : Why Common Sense is Nonsense
Duncan J. Watts
book
The Contrarian Effect : Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite
Elizabeth Marshall, Michael Port
audiobook
The Mystery of Capital
Hernando Soto
audiobook
Repeatability : Build Enduring Businesses for a World of Constant Change
James Allen, Chris Zook
audiobook
97 Things Every Engineering Manager Should Know : Collective Wisdom from the Experts
audiobook
The Complete Annotated Grateful Dead Lyrics
book