Marketing is frequently viewed with skepticism by non-marketing business executives and when times are tough is often one of the first budget cuts. For marketing executives, the challenge of providing concrete results is amplified due to the 'fuzzy' nature of branding and awareness. Marketing in the post-collapse economic era will become much more rigorous and data-driven, as marketing budgets are cut and each campaign has to prove its ROI. New research at the Kellogg School of Management on return on marketing investment (ROMI) shows how organizations can deliver significant performance gains from marketing. The Author's survey of 252 firms captures $53 billion of annual marketing spending and forms the foundation for this book. This research is complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms. The 15 Marketing Metrics: Brand Awareness; Test Drive; Chum; CSAT=Customer Satisfaction; Take Rate; Profit; NPV=Net Present Value; IRR= International Rate of Return; Payback; CLTV= Customer Lifetime Value; CPC= Cost Per Click; TCR= Transaction Conversion Rate; ROA= Return on Add Dollars Spent; Bounce Rate; and WOM= Word of Mouth Social Media.
Stock Market Investing : 10 Amazing Lessons to start Investing in the Stock Market + Simplified Dictionary with the Most Important Terms
Alvin Williams
audiobook
Rich is a Religion : Breaking the Timeless Code to Wealth
Mark Stevens
audiobook
Summary Bundle: Business & Life | Readtrepreneur Publishing: Includes Summary of The Everything Store & Summary of The First 90 Days
Readtrepreneur Publishing
audiobook
Money Affirmation : The Essential Guide to Proven Money-Making Strategies, Discover the Effective Methods That Could Help You Earn Legitimate Money Online
Nico Sherwood
audiobook
Invent and Wander : The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson
audiobook
Influence : 47 Forbidden Psychological Tactics You Can Use To Motivate, Influence and Persuade Your Prospect
Dan Lok
audiobook
Summary Bundle: Money & Sales | Readtrepreneur Publishing: Includes Summary of Secrets of the Millionaire Mind & Summary of Sell or Be Sold
Readtrepreneur Publishing
audiobook
F.U. Money : Make As Much Money As You Damn Well Want And Live Your LIfe As You Damn Well Please!
Dan Lok
audiobook
Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers by Tim Ferriss: Key Takeaways, Summary & Analysis Included
Ninja Reads
audiobook
The Little Red Book of Selling: 12.5 Principles of Sales Greatness
Jeffrey Gitomer
audiobook
If You're Not First, You're Last
Grant Cardone
audiobook
Be Obsessed Or Be Average
Grant Cardone
audiobook